THE Labour party has turned to an American internet guru to teach it the tricks of voter interaction and cyber fundraising ahead of next year’s election.

Zack Exley, a “cyber activist” who was hired to work on John Kerry’s American presidential campaign in 2004 as director of online communication and organisation, will meet Labour leader Pat Rabbitte and the party’s election strategy team later this month.

That’s from this Sunday Times article. Zack Exley’s official site. Damien Mulley has loads of coverage on this with a lot of comments already.