Forgot about this.

More than 300,000 Europeans rushed to register their new “.eu” Internet domain names as the European Union opened public registration for the new website addresses, European Union officials in Brussels said today.

Registrations would be on a first-come, first-served basis, the European Commission said.

Full story. Looks like it’s a bit up in the air at the moment, check out Damien Mulley’s blog post on it for more.